Squires Maximise External Concession Area
Squires Garden Centre at Long Ditton has recently installed a log cabins and garden buildings concession into an external area, transforming an area that had become unused and overgrown.Creative Log Cabins took occupation of the space during February 2012. The area itself is located to the bottom of the Plantaria behind the plant beds, visible from the main garden centre shop and was formerly a conservatory concession area.
Granite Transformations – the success of their instore concessions
Granite Transformations uses garden centres for their main instore promotional activity. According to Granite franchisee Adrian Shuck, Short-term promotions in garden centres can help target a vast audience, while offering flexibility at competitive prices.